Mine All Mine, Interactive Fashion Film

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https://cinematique.com/embed/153?bumper=false&lang=en_US

Mine All Mine | NOWNESS.

Mine All Mine
Spring-Summer Pieces Are Brought to Balletic Life in an Interactive Short

A troupe of contemporary dancers from London’s Sadler’s Wells Theater engage in an elegant game of chase in Mine, a film by director duo Tell No One AKA Luke White and Remi Weekes. The filmmakers have created an interactive, motion-touch short where half a dozen underwear-clad performers are styled in shoppable pieces from labels including Louis Vuitton, Kenzo, La Perla, Maison Martin Margiela and Bottega Veneta. “I thought they should be dressed in clothing capable of expressing emotion,” explains stylist Agata Belcen. “The film doesn’t straightforwardly distinguish between male and female roles, and so it was important in the styling that the clothing could also be understood in masculine and feminine terms.”

Influenced by the naturalistic approach of Anne Teresa De Keersmaeker, Tell No One enlisted Italian choreographer Paolo Mangiola to translate the frenzied desire of online gratification into an impassioned routine which features Madonna and Florence and the Machine collaborator Amber Doyle alongside dancer-turned-model Louis McMiller. “Luke and Remi’s film feels magical but still of this world,” adds Belcen. “It was important for the styling to support this mix of reality and oddity.”

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