One Show Interactive 2012 Teaser, by Pollen
The One Club New York approached Pollen to develop the conceptual and visual theme for the One Show Interactive Awards 2012.
The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world’s foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the ‘keeper of the flame’ for advertising creatives.
The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work and within this the best in New Media advertising is recognized and awarded at One Show Interactive. With categories like Augmented Reality, Mobile Applications, and the new Social Media category, One Show Interactive reflects the ever-expanding realm of online and interactive work.
Phase one was to release the teaser campaign to a worldwide digital audience to inform, remind and generate interest for the event. Herewith is the first release of the One Show 2012 Call To Entry teaser.