Ciclope Festival 2012, Titles & Branding

Ciclope Festival 2012, Titles & Branding

Taking the simple brief: ‘The Advertising Machine’, The Mills Creative Director for Design – Carl Addy set about penning this black but humorous take on our industry. We meet the ‘high priest’ of the advertising world, mixing and blending his clever potions in order to sell products to the unsuspecting consumer world. As the Ciclope team wanted something different and distinctive, we brought in the heavy hitting talent of duo Mcbess and Simon to help illustrate our story, creating tattooed dancers, potions, backgrounds and even kittens!

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